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Brand Milestones
2005
ECP becomes OTC.
2007
i-Pill and ECP category is launched in India.
2009-10
Piramal acquires i-Pill from Cipla.
2010-11
Piramal launches i-can pregnancy test kit; 99.9% accurate.
2012-13
Launch of India’s first Ovulation Kit under i-range of products.
2013-14
Launch of i-canhelp platform for consumers to help overcome worries about unplanned pregnancy.